Must-Reads for the Modern Marketer in 2018

You might’ve already noticed there are quite some books available on marketing specifically, and some of them are quite influential too. Must-reads. 

However, when you’re already short on time, how do you pick the best ones? Well, here at &KOO, we’ve got an entire team of marketers who were happy to make recommendations. We asked for their favourite marketing books, and selected the seven most influential ones. 

Something that might seem recreational on the surface could actually be vital to your career development.

So go ahead. Sit back, relax, and learn something. So go ahead. Sit back, relax, and learn something. 

#1: 'Contagious: Why Things Catch On', by Jonah Berger

An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it.” Financial Times

Growth Marketing Lab Contagious
Source: The Sales Foundry


Read this if you:

  • Want to boost the virality of your content
  • Are curious to learn more about word-of-mouth marketing
  • Would like to see marketing examples from SMEs that have gone viral

#2: 'Hacking Growth', by Sean Ellis and Morgan Brown

“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology fo finding and optimising new strategies to increase their market share – and quickly.” -Eric Ries, bestselling author of The Lean Startup

Growth Marketing Lab Hacking Growth
Source: Growth Hackers Blog


Read this book if you:

  • Are interested in going beyond dirty tricks and hacks to get growth
  • Need some inspiration for your next growth experiments or simply to get started with growth marketing
  • Are looking to develop a process for your growth experiments

#3: 'Shoe Dog: A Memoir by the Creator of Nike', by Phil Knight

“The best book I read last year. Phil is . . . a gifted storyteller.”

Warren Buffett

Growth Marketing Lab Shoe Dog
Source: Medium


Read this book if you:

  • Learn better from stories, rather than how-to or academic guides
  • Want to know how to leverage cultural phenomena to build and complement your brand
  • Love marketing and sports – and have always been curious where the two intersect

#4: 'Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content', by Ann Handley

“I just glanced at the table of contents and I’m already a better writer. Ann Handley might just single-handedly save the world from content mediocrity. Really, really ridiculously good-looking content just got an owner’s manual.” -Jason Miller, Senior Content Marketing Manager at LinkedIn

Growth Marketing Lab Everybody Writes
Source: Skyword


Read this book if you:

#5: 'Hooked: How to Build Habit-Forming Products', by Nir Eyal

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.” -Matt Mullenweg, founder of WordPress

Growth Marketing Lab Hooked
Source: Nir & Far


Read this book if you:

  • Want to learn how to apply the principles of viral and word-of-mouth to your product marketing
  • Are looking to step up your UX efforts and knowledge
  • Are curious to learn more about the psychology of consumer behaviour

#6: 'Trust Me, I’m Lying: Confessions of a Media Manipulator', by Ryan Holiday

“An astonishing, disturbing book.”Financial Times

Growth Marketing Lab Trust Me I'm Lying
Source: Goodreads


Read this book if you:

  • Want to improve your general PR knowledge and skills
  • Made a somewhat public mistake, and want to know how to fix it – but can’t afford professional help
  • Need to learn how to navigate the online media landscape (versus the traditional one)

#7: 'Crushing it', by Gary Vaynerchuk

“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.”Casey Neistat

Growth Marketing Lab Crushing It Gary Vaynerchuck
Source: Gary Vaynerchuk


Read this book if you:

  • Want to dissect every current major social media platform
  • Are looking for little-known nuances, innovative tips, and clever tweaks proven to enhance more common tried social strategies
  • Need a guide to building your own path to professional and financial success

You can pre-order it here.


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