Start It @KBC provides startups with all kinds of support, substantial coaching, comprehensive answers to their questions, ... and they build relationships between the entrepreneurs within their network. This allows the startups to grow at a faster pace, without making huge investments.
And that's where Lunar comes in!
The number of Start It @KBC's competitors expanded strongly over the past few years. The accelerator wants to maintain its leading market position, by building awareness and facilitating the information exchange. Long story short: Start It @KBC wants to become a real thought leader for startups, (female) entrepreneurs and innovators.
A new website should therefore primarily attract these target groups, tell them about trends or innovations, explain how Start It @KBC could help them and convince the startups to contact the team.
Lunar created a brand new and modern, conversion-driven and inuitive site, containing the information for all target audiences. The design of a website is typically based on branding guidelines, but Lunar's designers got carte blanche at the beginning of this project. This resulted in an opposite way of working: the website formed the branding's foundation!
Automation was key when creating the new website. Lunar's development team automated many processes through several smart connections:
HubSpot is the digital backbone of Start It @KBC. That's why all newsletter subscriptions are immediately added to the CRM.
And vice versa. The data provided by the inbound marketing tool provides useful content for a few pages.
Posted an event to Eventbrite? The platform immediately adds it to the new site's calendar.