BinckBank, in our opinion the most sympathetic and interesting online investment bank in Belgium, asked us for support for their online content.
They were looking into ways of attracting more qualified leads and sales via content marketing. Right up Boson’s alley!
They decided to partner up with us and asked us to come up with a rational conversion-driven approach that would allow them to do so.
Boson sat together with the sales and marketing team to define the core questions, needs, frustrations our target audience was currently having have during the buyer journey.
On the basis of these insights, we wrote a content and distribution strategy that will put forward informative, educational, inspirational content on all the right online touchpoints to seduce exactly that audience.
The results was a happy client and a ‘go’ to roll things out. In the coming weeks, all content will be produced. First results will follow shortly after.