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Walkie Talkie

Makes Activia a positive enabler for women

#boostyourpositivity

Walkie Talkie made Activia a positive enabler for women

Early 2015, Activia reached out to Walkie Talkie for a blogger approach suitable to reach active women during the launch of their new product, Fusion. At that time, we saw a trend in online conversation amongst women who were struggling to find quality time for themselves or their family. Tapping into this hot topic in a way that would be valuable to Activia, several related articles ended up going viral amongst the brand’s target audience. Our goal quickly became to make Activia a positive enabler for women, giving them some ‘digital’ me-time and a positive break during their busy days.

Early 2015, Activia reached out to Walkie Talkie for a blogger approach suitable to reach active women during the launch of their new product, Fusion. At that time, we saw a trend in online conversation amongst women who were struggling to find quality time for themselves or their family. Tapping into this hot topic in a way that would be valuable to Activia, several related articles ended up going viral amongst the brand’s target audience. Our goal quickly became to make Activia a positive enabler for women, giving them some ‘digital’ me-time and a positive break during their busy days.

De kracht van co-creatie