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Play the city

Augmented Reality Experience

How we turned New York into a musical instrument

“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time.
Our role in this project was to bring the concept to life & create an interactive AR experience tracking people & objects from a moving vehicle. Besides design & development of custom software generating visuals & music, we also handled on-site support during the video shoot.